The Equal Credit Opportunity Act and the Fair Housing Act prohibit creditors from making oral or written representations in advertising that would discourage, on a prohibited basis, a reasonable person from making or pursuing a credit application. Marketing discrimination can exist if advertising methods discourage individuals from applying for loans or if advertisements only reach non-minority areas within the bank’s market area. Marketing personnel needs to understand the fair lending laws, the risk that marketing has in relation to fair lending, and how to avoid consumer complaints and violations.
Course Learning Objectives
By taking this online Fair Lending: Marketing course, the user will learn to:
- Understand the fair lending laws and list the prohibited basis for which marketing materials may not discriminate against
- Identify the various fair lending risk factors that may exist in the bank’s advertising portfolio
- Ensure the bank’s target marketing strategy does not create fair lending violations
- Communicate the bank’s marketing strategy to examiners
This online Fair Lending: Marketing course is made up of the following sections:
- Risk Factors
- Target Marketing and Social Media
- Engagement with Examiners
This Fair Lending: Marketing online training course was designed for bank employees.
If you have any concerns as to whether this course is appropriate for you or your industry, please browse our full selection of online courses.