First introduced 200 years ago, the brand may become, over time, one of the most valuable assets that a company can own. That same band may also lose much of its value overnight, even more so today. By establishing and maintaining successful connections between business and consumer, the brand demonstrates its ability, and therefore its value. The many factors that not only contribute towards this connection but also detract from it are the subject of this course. The module has a test. With successful completion of the test, you will receive a Certificate of Completion.